"Power To" offers a point of intersection, a shared value and purpose between internal and external audiences, that will help Alabama Power foster deeper and more genuine relationships with their customers, communities, suppliers, regulatory agencies, etc.

Those who are familiar with Alabama know that state pride is off the charts in that neck of the woods.
And those who know Alabama Power know that they really are (and have been) the unofficial cheerleader for the state for over 100 years. (Perhaps that explains why the company is THE most respected and most highly revered corporate entity in the state. The idea is single-minded yet dynamic and flexible enough to continually evolve and remain vibrant, engaging, and relevant for years to come.